Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: A group of global activists stormed and occupied several Apple Inc. Stores in France on Saturday in a move aimed at pressuring the company to pay up on a €13 billion ($15.5 billion) tax bill to the European Union.

Source: MarketWatch.com

Date: Dec 02, 2017

Link: https://www.marketwatch.com/story/shouting-pay-your-taxes-activists-occupy-apple-retail-stores-across-france-2017-12-02

Questions for discussion:

  • What is the basis for these demonstrations?
  • How should Apple management deal with the protests?
  • Do you think they can damage the Apple brand in Europe or in other markets?

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