Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Hoang Thi Thom, a coffee grower in No. 2 producer Vietnam, isn’t keen to sell this year’s harvest. With prices for the robusta coffee she grows down 18 percent in 2017, Thom has sold just a tiny fraction of the 6 to 7 metric tons she expects to gather this season. The rest she plans to hold back until after the Tet holidays that celebrate the Lunar New Year in mid-February.

Source: Bloomberg.com

Date: Dec 07, 2017

Link: https://www.bloomberg.com/news/articles/2017-12-07/coffee-glut-hinges-on-whether-top-growers-will-hold-back-sales

Questions for discussion:

  • Explain current coffee prices in terms of supply and demand theory.
  • How are producers responding?
  • What other solutions are there for producers?

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