Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The company wants to end the use of animals in food production by 2035

Source: Fortune.com – video report

Date: Dec 28, 2017

Link: http://fortune.com/video/2017/12/19/impossible-foods-replace-meat/

Questions for discussion:

  • Do you think this company can succeed in its stated goal?
  • Which factors and trends suggest the firm can succeed?
  • What the obstacles does it face?
  • How can this product be customeized to satisfy more customers?

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