Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: What we see on the horizon in the new year

Source: eMarketer.com

Date: Dec 27, 2017

Link: https://www.emarketer.com/content/six-digital-video-trends-for-2018?ecid=NL1001

Questions for discussion:

  • What are the major changes predicted in this article?
  • Which do you think presents the most challenge to managers of existing firms?
  • What opportunities exist for new competitors?

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