Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Despite TV’s widespread reach, the attention of its US audience is something that’s increasingly fractured across several devices.

Source: eMarketing.com

Date: Jan 12, 2018

Link: https://www.emarketer.com/content/millennials-favor-smartphones-for-second-screening

Questions for discussion:

  • What does the report say about device use?
  • What does this mean for companies involved in delivering content to audiences?

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