Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Many marketing tech aficionados believe television ad buying is overdue for a digital overhaul. Dave Morgan, CEO of TV ad targeting firm Simulmedia, spoke with eMarketer’s Ross Benes about which digital applications are likely to find success within TV advertising and which products are overhyped.

Source: eMarketer.com

Date: Feb 2, 2018

Link: https://www.emarketer.com/content/advanced-tv-is-being-led-by-legacy-media-companies-5

Questions for discussion:

  • Summarize what Dave Morgan has to say about the direction for the digital environment and advertising.
  • Do you agree with his read of the situation?
  • How should managers deal with this analysis?

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