Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The cult greeting card purveyor Rifle Paper Co. has turned into a booming lifestyle brand, with 160 employees and more than $22 million in annual revenue. Here’s how cofounder Anna Bond proved that print isn’t dead.

Source: FastCompany.com

Date: Feb 07, 2018

Link: https://www.fastcodesign.com/90159246/how-anna-bond-built-a-22m-company-selling-paper

Questions for discussion:

  • What does the article say about successfully growing a start-up?
  • What lessons should entrepreneurs take away from this story?

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