Description: Under CEO Dennis Muilenburg, the industrial giant has turned unapologetically hard-nosed.
Source: Bloomberg.com
Date: Feb 14, 2018
Link: https://www.bloomberg.com/news/features/2018-02-14/boeing-is-killing-it-by-squeezing-its-suppliers
Questions for discussion:
- How has Boeing’s strategic management changed, according to the article?
- Do you think this way of doing business is sustainable?
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