Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Many players still don’t reveal their ties to one another

Source: eMarketer.com

Date: Feb 11, 2018

Link: https://www.emarketer.com/content/why-disclosure-is-essential-when-it-comes-to-influencer-marketing

Questions for discussion:

  • What does the article say about influence marketing and the issue of disclosure?
  • What do you think managers should do? Why?

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