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Description: The growth of the US digital video advertising industry is unmistakable: Between 2018 and 2021, it will increase by double-digit percentages annually, topping $22 billion by the end of that period.

Source: eMarketer.com

Date: Feb 23, 2018

Link: https://www.emarketer.com/content/digital-video-industry-continues-to-grow-in-size-and-complexity

Questions for discussion:

  • Summarize the data and what it means for decision-makers?
  • Why do you suppose spending is growing at this rate?

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