Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The growth of the US digital video advertising industry is unmistakable: Between 2018 and 2021, it will increase by double-digit percentages annually, topping $22 billion by the end of that period.


Date: Feb 23, 2018


Questions for discussion:

  • Summarize the data and what it means for decision-makers?
  • Why do you suppose spending is growing at this rate?

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