Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Coming soon to a Starbucks near you: Less variety. Expect to see a narrower assortment of products in the main area of your local coffee chain outpost sometime soon this year.

Source: Forbes.com

Date: Feb 24, 2018

Link: http://fortune.com/2018/02/24/starbucks-merchandise-stores/

Questions for discussion:

  • Why is Starbucks reducing variety?
  • How might this decision impact customer behavior?
  • Do you think it is a good decision under current circumstances?

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