Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Spotify wants to sell stock to investors — but first it will need to convince them it’s worth buying in to the complex process of selling music.

Source: CNBC.com

Date: Feb 28, 2018

Link: https://www.cnbc.com/2018/02/28/how-spotify-licenses-and-pays-for-music-rights.html

Questions for discussion:

  • Do you think the way in which the firm pays for content will affect the way investors approach the IPO?
  • What do you think of this company, from an investor’s point of view?

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