Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Podcasts are becoming big business not only for creators, but for advertisers. Podcast advertising is on track to hit more than $220 million in 2017, up 85% from 2016.


Date: Mar 5, 2018


Questions for discussion:

  • Describe this format of communications with targeted customers.
  • Why is this sector of promotion so popular with users and marketers?
  • Which products lend themselves better to this sort of format?

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