Description: Podcasts are becoming big business not only for creators, but for advertisers. Podcast advertising is on track to hit more than $220 million in 2017, up 85% from 2016.
Date: Mar 5, 2018
Questions for discussion:
- Describe this format of communications with targeted customers.
- Why is this sector of promotion so popular with users and marketers?
- Which products lend themselves better to this sort of format?