Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #609 – Host: Mitch Joel. She has become the go-to person when it comes to creating brands that truly work. Denise Lee Yohn is not slowing down. Her latest business book, Fusion – How integrating brand and culture powers the world’s greatest companies, was just published, and it follows her work on what it takes to not only stand out, but constantly deliver a great brand experience for customers.

Source: SixPixels.Mirumagency.com – podcast

Date: Mar 11, 2018

Link: http://sixpixels.mirumagency.com/podcast/archives/spos-609—denis-lee-yohn-fuses-branding-and-culture/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Marketing+and+Communications+Insights+Podcast+-+Mitch+Joel+at+Twist+Image%29

Questions for discussion:

  • Summarize the lessons managers should take away from this discussion.
  • What are the highlights in your opinion? Explain.

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