Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Publishers are increasing efforts to create subscription models that boost the bottom line

Source: eMarketer.com

Date: Mar 13, 2018

Link: https://www.emarketer.com/content/the-challenges-publishers-face-in-monetizing-digital-content?ecid=NL1001

Questions for discussion:

  • What are the challenges facing the publishing industry?
  • How are managers attempting to deal with the situation?

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