Description: A pioneer in live streaming, the NCAA now is seeing its aggressive early efforts pay off with broadcast-size audiences and ad rates. To mark the national college basketball championships, we break down the sports streaming data on our “Behind the Numbers” podcast.
Source: eMarketer.com – podcast
Date: Apr 02, 2018
Questions for discussion:
- Explain March Madness and why it resonates with so many people.
- How has streaming affected the marketing of the tournament?
- Why does it work so well?