The Day Warby Parker Lost Its Cool

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  A fake alliance between Warby Parker and Arby’s came off like the ultimate dad joke. It’s not a good look for the fashionable eyewear startup.

Source: FastCompany.com

Date: Apr 02, 2018

Link: https://www.fastcompany.com/40553054/the-day-warby-parker-lost-its-cool

Questions for discussion:

  • What do you think of the “April fools joke”?
  • What are the lessons for management as a result of this publicity?
  • Do you think damage has been done to either brand?
  • What should Warby Parker do next, if anything?

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