Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Users feel bombarded by too many ads

Source: eMarketer.com

Date: Apr 10, 2018

Link: https://www.emarketer.com/content/people-believe-ads-are-becoming-more-intrusive?ecid=NL1009

Questions for discussion:

  • Interpret the research presented in this article.
  • What should marketing managers do with this information, from a planning point of view?

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