Description: With their reputation for skid row stations, grueling rides, and stinking toilets, intercity buses have long been the travel option of last resort. But in Europe, a startup called FlixBushas given buses a trendier, eco-friendly, sharing-economy vibe. Now it’s aiming to take on Greyhound Lines Inc. in the U.S.
Date: Apr 25, 2018
Questions for discussion:
- What are the reasons suggesting this business can succeed in North America?
- What are the reasons it might fail?
- What advice would you pass along to management that you believe would help the firm succeed?