Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: With their reputation for skid row stations, grueling rides, and stinking toilets, intercity buses have long been the travel option of last resort. But in Europe, a startup called FlixBushas given buses a trendier, eco-friendly, sharing-economy vibe. Now it’s aiming to take on Greyhound Lines Inc. in the U.S.


Date: Apr 25, 2018


Questions for discussion:

  • What are the reasons suggesting this business can succeed in North America?
  • What are the reasons it might fail?
  • What advice would you pass along to management that you believe would help the firm succeed?

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