Posted by & filed under Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Here is what traditional sports needs to learn from eSports to stay relevant and keep growing.

Source: MarketWatch.com – video report

Date: Apr 17, 2018

Link: https://www.marketwatch.com/video/sectorwatch/how-nba-teams-are-using-esports-to-find-new-revenue-streams/658BFE36-7F1A-47A3-AF3B-9B03F9021C13.html

Questions for discussion:

  • Explain the growth in popularity of this business model?
  • Who are the target customers?
  • Can real sport teams capitalize on this phenomenon? Should they?

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