Netflix-loving tykes tune out Nickelodeon in kid TV’s worst year

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Kids like Caleb Moushey are killing cable TV. Not that Caleb knows from cable. After all, he’s 7 years old. But Caleb rarely if ever watches conventional television. “Everything is Netflix,” said his mother, Ally Brown, an insurance agent in the St. Louis area who also has a 5-year-old and a baby on the way.

Source: Bloomberg.com – video report

Date: Apr 24, 2018

Link: https://www.bloomberg.com/news/articles/2018-04-25/netflix-loving-tykes-tune-out-nickelodeon-in-kid-tv-s-worst-year

Questions for discussion:

  • Why are kids watching more Netflix programming?
  • How can cable producers respond to this competition?
  • How important is content, in your opinion?

Leave a Reply