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Description: American Apparel is returning to the physical realm. The iconic Los Angeles-based brand is preparing to open a flagship store in its home city later this year, its first foray back into brick-and-mortar shops after all its locations closed following a bankruptcy process.


Date: May 03, 2018


Questions for discussion:

  • Explain the strategic thinking and reasons for opening a retail presence?
  • Do you think the brand can recover?
  • What else would you advise management?

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