Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Aurora, a startup developing software for self-driving cars, had barely launched when it found its place among the biggest names in the car industry.


Date: May 03, 2018


Questions for discussion:

  • Why is the company so well connected to the industry?
  • Describe the management culture, as presented in report?
  • Do you think the company can remain independent?

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