Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Getaway, a Brooklyn-based startup, offers the experience of a tiny home, but only for as many nights as you’re willing to pay for.

What it was like spending 24 hours alone in a tiny cabin in the woods from CNBC.

Source: CNBC.com – video report

Date: May 03, 2018

Link: https://www.cnbc.com/video/2018/05/03/what-it-was-like-spending-24-hours-alone-in-a-tiny-cabin-in-the-woods.html

Questions for discussion:

  • Who is the target market for this sort of “away-from-it-all” activity?
  • Explain the appeal of the small space and simple facilities to customers?
  • How would you market this business?

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