Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: It’s no longer news that US consumers are ditching traditional TV in favor of over-the-top (OTT) video services like Netflix. But, according to our latest forecast, that rate is accelerating.

Source: – audio report

Date: Aug 17, 2018


Questions for discussion:

  • Why are consumers shifting away from traditional cable TV services in favor of OTT streaming?
  • Do you think traditional cable firms have responded to the challenges well enough so far?
  • What other strategies would you recommend to industry managers?

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