In Shadow of Mt. Etna, Europe Makes a Last Stand for Solar

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: CATANIA, Italy — The enormous glass building on the outskirts of this Sicilian city had been intended for making silicon wafers for flash memory chips. That plan got crushed by the global financial crisis.

Source: NYTimes.com

Date: Aug 17, 2018

Link: https://www.nytimes.com/2018/08/16/business/energy-environment/europe-italy-solar-energy-china.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=7&pgtype=sectionfront

Questions for discussion:

  • How is solar technology a good example of a global industry?
  • Why is the scale of production so important for a firm?
  • Can smaller businesses succeed?

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