Description: For decades, medical scrubs were a necessary but hated uniform. Then this startup made them fashionable.
Source: INC.com
Date: Aug-Sep, 2018
Link: https://www.inc.com/magazine/201809/lindsay-blakely/2018-inc5000-figs.html?cid=hmside1
Questions for discussion:
- Explain the strategic thinking and reasons for the success of this firm.
- Do you think there is a broader market for this clothing outside of the professional work environment?
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