Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Businesses really don’t have a choice about social activism, Ben & Jerry’s new CEO Matthew McCarthy told CNBC on Friday. “The idea there’s a choice to be made between being proactive, being activists as a business, and not is a bit of a false narrative,” McCarthy said on CNBC’s “Squawk on the Street.” “So I think acknowledging that you are part of a community and being part of social change that you want to see … in the world that you serve is part of business.”

Ben & Jerry’s new CEO: Businesses must affect positive change from CNBC.

Source: CNBC.com – video report

Date: Aug 17, 2018

Link: https://www.cnbc.com/video/2018/08/17/ben-jerrys-ceo-business-activism-ice-cream-social-change.html

Questions for discussion:

  • Summarize the highlights presented in this report.
  • Do you think businesses are honest about their involvement in social issues and change?

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