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Description: If it wants to survive Trump’s tariffs and an aging customer base, the company has to embrace a cultural shift.

Source: Bloomberg.com

Date: Aug 23, 2018

Link: https://www.bloomberg.com/news/features/2018-08-23/harley-davidson-needs-a-new-generation-of-riders

Questions for discussion:

  • What does the article say about the changes required at the firm?
  • What other ideas would you add to this discussion?

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