Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: At least one key sponsor for Serena Williams has expressed support for the tennis legend after officials of the French Open banned a black, skintight bodysuit that she wore during that tournament in late May.


Date: Aug 26, 2018


Questions for discussion:

  • Do you think Nike’s response was “good” for the firm, Serena Williams, and tennis?
  • Do you think this sort of publicity was an effort by Nike to draw attention to the Nike brand?
  • What are the social issues raised by the original controversy and those raised by Nike’s response?

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