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Description: Canned wined is more popular among younger generations than ever. The $45 million dollar industry has taken off due to canned wine being cheaper, more casual, and easy to transport.

Canned wine is no longer a fad, it’s a $45 million industry from CNBC.

Source: CNBC.com – video report

Date: Aug 31, 2018

Link: https://www.cnbc.com/video/2018/09/01/canned-wine-45-million-industry-is-no-longer-a-trend.html

Questions for discussion:

  • Explain the growth in sales of canned wine.
  • Do you think the packaging helps or hurts the branding effort that traditionally presents wine as a “step up” from other canned beverages?

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