Description: With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. However, this mode of messaging is still an inescapable part of everyday life.
Source: eMarketer.com
Date: Aug 27, 2018
Link: https://www.emarketer.com/content/email-isn-t-social-media-but-it-s-still-pretty-popular?ecid=NL1009
Questions for discussion:
- Why do you suppose email remains a popular communications tool?
- How can marketers break through the “white noise”?
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