Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. However, this mode of messaging is still an inescapable part of everyday life.

Source: eMarketer.com

Date: Aug 27, 2018

Link: https://www.emarketer.com/content/email-isn-t-social-media-but-it-s-still-pretty-popular?ecid=NL1009

Questions for discussion:

  • Why do you suppose email remains a popular communications tool?
  • How can marketers break through the “white noise”?

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