Nike Gets Tripped Up While Trying to Change Its Culture

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Up until recently, sexual harassment claims at Nike Inc. followed a familiar trajectory in the #MeToo era. Women who worked at the company shared information about the abuse they faced at work. Shortly after, a group of executives left.

Source: Bloomberg.com

Date: Aug 30, 2018

Link: https://www.bloomberg.com/news/articles/2018-08-30/nike-gets-tripped-up-while-trying-to-change-its-culture?srnd=businessweek-v2

Questions for discussion: 

  • What are the major managerial issues facing Nike, as highlighted in this article?
  • Do you think management is addressing them in an appropriate manner?
  • What advice would you send to management?

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