Description: The frequency and duration of boycott mentions don’t support ‘a strong negative call against Nike,’ analysts say
Source: MarketWatch.com
Date: Sep 08, 2018
Link: https://www.marketwatch.com/story/heres-what-twitter-data-says-about-the-nike-boycott-2018-09-08
Questions for discussion:
- What does the report say is the public reaction to the story?
- Do you think the interpretation of the data is correct?
- How else might managers measure public reaction?
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