Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The frequency and duration of boycott mentions don’t support ‘a strong negative call against Nike,’ analysts say

Source: MarketWatch.com

Date: Sep 08, 2018

Link: https://www.marketwatch.com/story/heres-what-twitter-data-says-about-the-nike-boycott-2018-09-08

Questions for discussion:

  • What does the report say is the public reaction to the story?
  • Do you think the interpretation of the data is correct?
  • How else might managers measure public reaction?

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