Nike’s online sales surge in days after Kaepernick ad debut

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Description: Despite backlash and boycotts by some consumers, Nike’s online sales actually rose in the days after the advertisement debuted.

Source: CNBC.com – video report

Date: Sep 06, 2018

Link: https://www.cnbc.com/2018/09/07/nikes-online-sales-surge-in-days-after-kaepernick-ad-debut.html

Questions for discussion:

  • What does the written and video reports say about this issue?
  • Do you agree with the analysis?
  • How do you think this will play out for Nike?
  • How should management at other sport-brands like Adidas, deal with this publicity?

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