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Description: From January-July 2018, Adjust analyzed 8 billion app installs worldwide and found that on average, apps get deleted in 5.8 days after they’re downloaded. Entertainment apps get uninstalled the quickest and lasted less than one day on average before they were removed.

Source: eMarketer.com

Date: Sep 13, 2018

Link: https://www.emarketer.com/content/most-apps-get-deleted-within-a-week

Questions for discussion:

  • What does the report say about how long users keep apps on their devices?
  • What are the reasons offerred?
  • Why else do you think users might delete an app?
  • What is the message for app developers?

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