Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Amazon.com Inc. unveiled its vision for smart homes powered by the Alexa voice assistant, with a dizzying array of new gadgets and features for almost every room in the house — from a microwave oven to a security camera and wall clock.

Source: Bloomberg.com – video report

Date: Sep 21, 2018

Link: https://www.bloomberg.com/news/videos/2018-09-21/amazon-s-alexa-leads-competitors-in-connected-home-tech-feinseth-says-video

Questions for discussion:

  • What does the report say about how Amazon is developing its relationship with consumers through devices?
  • How can the database built from these devices be monetized?
  • How do you think consumers will respond to these devices and issues related to privacy?

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