Description: Gap, Inc.–the $15.9 billion parent company of Old Navy, Banana Republic, Athleta, and Gap–is betting that athleisure isn’t just a passing trend.
Date: Sep 20, 2018
Questions for discussion:
- Summarize the key strategic points management is adopting for this product line.
- Are independent retail stores necessary for success?
- Do you think the overall strategy will succeed?