Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Gap, Inc.–the $15.9 billion parent company of Old Navy, Banana Republic, Athleta, and Gap–is betting that athleisure isn’t just a passing trend.


Date: Sep 20, 2018


Questions for discussion:

  • Summarize the key strategic points management is adopting for this product line.
  • Are independent retail stores necessary for success?
  • Do you think the overall strategy will succeed?

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