Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: At eMarketer’s “How Amazon Is Changing … Everything” invite-only breakfast yesterday, eMarketer co-founder Geoff Ramsey and a panel of our analysts explained how brands and companies can work with the ecommerce giant. Here are some key takeaways:

Source: eMarketer.com

Date: Sep 21, 2018

Link: https://www.emarketer.com/content/these-are-the-top-three-things-marketer-s-should-know-about-amazon?ecid=NL1001

Questions for discussion:

  • What is the TV industry strategy Amazon is planning?
  • What competitive advantage does Amazon have?

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