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Description: Weight Watchers CEO Mindy Grossman joins ‘Squawk Box’ to discuss the rebranding to WW, wellness that works, and the company’s changing consumer base.

Weight Watchers CEO on name rebrand to WW from CNBC.

Source: CNBC.com – video report

Date: Sep 26, 2018

Link: https://www.cnbc.com/video/2018/09/24/weight-watchers-ceo-on-changing-names-and-marketing-healthy-living.html

Questions for discussion:

  • Do you think the change in the company’s brand name is a good idea?
  • Do you think customers will be drawn to the social media feature?
  • What else would you suggest the company do in the future to build its audience?

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