Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Today the company is announcing new original programming that puts users inside the story. Is it prestige TV, social storytelling, or a whole new medium?

Source: – video report

Date: Oct 10, 2018


Questions for discussion:

  • Why do you suppose Snap is attempting to develop these programs?
  • How can they increase audience use and sharing?
  • How can they be monetized?

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