Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  The holiday season is approaching, and with it the holiday toy wars.

Source: Yahoo.Finance.com – video report

Date: Oct 18, 2018

Link: https://finance.yahoo.com/news/target-will-try-crush-amazon-walmart-toys-holiday-season-160044412.html

Questions for discussion:

  • What is the strategy Target is using for this toy buying season?
  • Are they targeting kids or their parents?
  • Do you think they will succeed with this seasonal approach to selling to this segment?
  • Which other segments could possibly work as well in your view?

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