Description: Quaker Oats is introducing its milk alternative at a trade show in Washington this weekend, with plans to start selling it in groceries in January.CreditCreditQuaker Oats
Date: Oct 19, 2018
Questions for discussion:
- Who is the target customer for this product?
- Which other products is Quaker competing against for consumer preference?
- What would motivate consumers to buy this product?
- Do you think Quaker will succeed?