Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Quaker Oats is introducing its milk alternative at a trade show in Washington this weekend, with plans to start selling it in groceries in January.CreditCreditQuaker Oats


Date: Oct 19, 2018


Questions for discussion:

  • Who is the target customer for this product?
  • Which other products is Quaker competing against for consumer preference?
  • What would motivate consumers to buy this product?
  • Do you think Quaker will succeed?

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