Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Personalization is a key part of many marketing strategies, but it remains a very difficult task for marketers to pull off effectively.

Source: eMarketer.com

Date: Oct 18, 2018

Link: https://www.emarketer.com/content/why-marketers-struggle-with-data-driven-personalization?ecid=NL1001

Questions for discussion:

  • What should managers take away from this research?
  • How should this information be integrated with strategic plans?

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