Description: This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.
Date: Oct 16, 2018
Questions for discussion:
- What is the significance of this research for managers dealing with advertising?
- Why do you suppose this trend is growing?
- What is the challenge for marketing managers?