Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.

Source: eMarketer.com

Date: Oct 16, 2018

Link: https://www.emarketer.com/content/mobile-ad-spending-to-surpass-all-traditional-media-combined-by-2020?ecid=NL1009

Questions for discussion:

  • What is the significance of this research for managers dealing with advertising?
  • Why do you suppose this trend is growing?
  • What is the challenge for marketing managers?

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