Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Mobile devices are the next wave of marketing. By keeping a few critical issues in mind, you can enhance your brand and open up an important revenue channel.


Date: Nov 06, 2018


Questions for discussion:

  • Describe the key recommendation in this article.
  • Create an example for a consumer products firm of your choosing.

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