How Magic Johnson convinced Howard Schultz to partner with him and build more Starbucks stores

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: With five NBA Championships, an Olympic gold medal and various MVP awards to his name, Earvin “Magic” Johnson will go down as one of the greatest basketball players of all time. But the former Laker may be remembered for his business skills as well as his signature hook shot.

Source: CNBC.com – video report

Date: Nov 9, 2018

Link: https://www.cnbc.com/2018/11/09/how-magic-johnson-got-starbucks-ceo-howard-schultz-to-partner-with-him.html

Questions for discussion:

  • What does the article say about the vision and broader business goals expressed by Johnson?
  • How is he affecting business development and attitudes amongst wealthy investors?

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