Canada Goose pushes into Chinese market used to fake parkas

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Canada Goose Holdings Inc. (GOOS.TO 2.66%) is pushing ahead with its China expansion, betting its strategy of selling premium coats directly to customers will help overcome a proliferation of knockoffs and the nation’s consumption slowdown.

Source: BNNBloomberg.com

Date: Nov 23, 2018

Link: https://www.bnnbloomberg.ca/canada-goose-takes-on-chinese-market-more-used-to-fake-parkas-1.1172675

Questions for discussion:

  • What does the article say about how Canada Goose is succeeding in dealing with knock-off competeition in China?
  • How has the company managed to successfully position its brand at the high end of the market?

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