China Chopstick Debacle Puts Dolce & Gabbana’s Future at Stake

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Dolce & Gabbana’s Chinese marketing scandal is fashion’s biggest faux pas since former Christian Dior designer John Galliano’s anti-Semitic rant in 2011, and it’s potentially far more costly.

Source: Bloomberg.com – video report

Date: Nov 23, 2018

Link: https://www.bloomberg.com/news/articles/2018-11-23/china-chopstick-debacle-puts-dolce-gabbana-s-future-at-stake

Questions for discussion:

  • Summarize the issues facing management.
  • What are the lessons to be learned by managers of international brands?
  • How should the company handle the situation?

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