Description: Dolce & Gabbana’s Chinese marketing scandal is fashion’s biggest faux pas since former Christian Dior designer John Galliano’s anti-Semitic rant in 2011, and it’s potentially far more costly.
Source: Bloomberg.com – video report
Date: Nov 23, 2018
Questions for discussion:
- Summarize the issues facing management.
- What are the lessons to be learned by managers of international brands?
- How should the company handle the situation?