How Dollar Shave Club Approaches Podcasting

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The podcast ad market is taking off as people increasingly tune in. But large brand advertisers still want better measurement and analytics before they really buy in.

Source: eMarketer.com

Date: Nov 27, 2018

Link: https://www.emarketer.com/content/how-dollar-shave-club-approaches-podcasting?ecid=NL1001

Questions for discussion:

  • What does the research data say about the growth in podcasting?
  • Why do you think this medium is growing in popularity?
  • Which advertisers should be most interested?

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